Review: Rimmel Wake Me Up Foundation

This Rimmel London first caught my eye when I received a sample of it in a recent issue of Cosmopolitan Magazine.  The sample was definitely too dark for me but I gave it a try and thought that it was nice; however, I didn’t really intend to buy it as it wasn’t amazing and I presumed it would be overpriced. That was until I saw it for only £6 on the boots website instead of the regular £8.99 and as it was a total steal I decide to go in store and pick it up. 

I ended up purchasing the lightest shade available, 100 IVORY (which was sold out for almost two weeks in all of my local boots stores). This shade still isn’t a perfect colour match for me as it very warm and yellow toned, along with almost all of the shades. So if you have very cooled toned NW skin you may not find a suitable colour match. Also as there are only six shades available, all of them aimed at light to medium skin tones, don’t be disappointed if you try to buy this foundation but don’t find a good shade for your skin.

As far as the actual foundation is concerned, I have to grown to like more after I have experimented with different application methods. As the name suggests it is support to make your tired, dull skin look illumined and dewy – so if you have super oily skin stay away. It actually has a tiny and very subtle shimmer in it that catches the light and illuminate your skin.  The foundation was surprisingly thick and not what I was expecting however really blends into the skin nicely and is great for dryer skins as it doesn’t catch on dry patches. The coverage is definitely buildable, but still a medium coverage. It has a reasonable staying power of about eight hours which is good.  The foundation can be worn with a powder to create a satin, semi-matte finish or without powder for a more dewy affect – so is okay for semi-oily skin and dryer skin.

Overall I wanted this to be a cheaper alternative to my favourite foundation, Chanel Vitalumiere Aqua.  And while the Wake Me Up foundation is a lot thicker, when mixed with a oil free moisturizer (that thins the consistency and lowers the coverage)it is a good dupe as it won’t break the bank.